for dads over 40:
lose 3 – 5 lbs in 14 days
WITHOUT STARTING OVER
every monday
You already know what to do. You just haven't been able to stick to it...consistently.
Starts April 12th - 8 days away. Limited spots
100% risk-free. Show up for all 14 days and
don't feel it was worth it - full refund.
Watch this first (1.5 min)
This is how you finally follow through:
Built for busy dads 40+ with no extra time
Simple daily actions you'll actually stick to
No extreme diets. No starting over next week
Start building real consistency in just 14 days
Takes less than 60 minutes a day
for dads over 40:
lose 3 – 5 lbs in 14 days
without starting over every monday
You already know what to do. You just haven't been able to stick to it...consistently.
Built for busy dads 40+ with no extra time
Simple daily actions you'll actually stick to
No extreme diets. No starting over next week
Start building real consistency in 14 days
Takes less than 60 minutes a day
Starts April 12th. 14 days. Limited spots
CLICK BELOW TO WATCH FIRST!
The Real Problem
You don't have A
knowledge problem
You already know what to do.
Eat better. Move more. Lift weights.
You've known for years.
You've done it before.
There was a version of you that was leaner, stronger, more disciplined.
Maybe in your 20s. Maybe not that long ago.
Then life happened.
Career. Kids. Stress. Responsibilities.
And somewhere along the way...you stopped showing up for yourself.
You know the pattern.
You start strong on a Monday.
By Thursday, something comes up.
By next week...you're starting over again.
This isn't a willpower problem.
It's not a motivation problem.
It's an execution problem.
And it's exactly what Rebuilt was built to solve.
Most programs give you more information. More workouts. More meal plans. More things to do.
Rebuilt gives you a system that makes you follow through on the simple things that actually move the needle.
That's exactly why I built this 14-Day Execution Challenge.
THE 14-Day Execution challenge
here's exactly what you'll
do for the next 14 Days.
Three things. Everyday. That's it.
This isn't a complicated program.
Inside the 14-Day Execution Challenge, you'll focus on three daily actions that drive nearly all fat loss and strength progress.
01
MOVE
Hit your daily step target.
No guessing. You'll know your exact number from day one.
02
FUEL
Hit your daily protein target.
One number. One focus. It works.
03
TRAIN
Complete your strength workouts.
Simple, effective and built for real life.
Every action earns points.
By the end of 14 days, you’ll have an Execution Score out of 42.
25+ means you showed up consistently.
And that proves something most guys haven’t proven in years. That's where everything starts to change.
Track it all inside the rebuilt app
a number that tells the
truth.
Inside the 14-Day Execution Challenge, everything is tracked for you..
Most programs measure outcomes — weight, inches, before and afters.
Rebuilt measures something more important:
Whether you showed up.
Your Execution Score is tracked automatically in the Rebuilt app.
Every day you log your Big 3.
Every day your score updates.
By day 14, you have a clear record of how consistent you were.
No guessing. No rationalizing.
25 out of 42 means you showed up consistently.
And for a man who hasn't had a consistent habit in years...that's not just a score.
That's proof that you can execute again. And once you have that, everything changes.
no b.s.
this challenge
will not transform
your body in 14 days
The 14-Day Execution Challenge isn't here to transform your body overnight.
I'm not going to tell you that you'll lose 20 pounds or get a six-pack in two weeks. You won't.
Anyone telling you otherwise is selling you something that won't work.
What 14 days CAN do is something more valuable.
It can prove to you, with a score, with data, with your own history, that you are still the kind of man who can commit to something and follow through.
Most guys lose a few pounds.
They move more than they have in years.
They start lifting again.
Their energy improves.
But the real win, the one that actually changes things long-term, is momentum.
You stop being the guy who keeps starting over every Monday.
You become the guy who just doesn't stop.
That's the shift.
REal results.
what happens when you
actually follow through
“Honestly...I just wanted to say thank you. You gave me a reason to show up again. The accountability has changed everything for me.”
10 lbs
15 lbs
220 lbs
LOST IN 14 DAYS
TOTAL LOST SO FAR
NOW & DROPPING
CHAD H., 49 - working dad
Started near 240 lbs.
Now in the 220's...and still dropping.
“I wasn’t trying to get shredded. I just wanted to keep up with my kids and hold up better at work.
Jordan gave me a plan. Checked in. Kept me honest.
Now I’m stronger. I look better. I feel better. And I’m more resilient than I've ever been even after turning 40 this year.”
Visibly Stronger
NOTICABLE BODY COMPOSITION CHANGE
Significantly Leaner
HELD UP BETTER AT WORK
20+ Years of Knowing Jordan
KNOWN JORDAN THIS LONG.
JOE B., 40 - working dad of 3
Physically demanding career.
Chad didn't find a new diet. Joe didn't discover some magic workout program. And neither of them overhauled their lives.
They followed three simple actions, consistently, for the first time in a long time.
That's the whole story.
You're next. If you're ready to stop starting over – keep going.
who built this
i'm you –
Just a few steps ahead.
I built this for guys like us. I'm 43. I'm a dad.
And I've been where you are. More times than I want to admit.
I had my daughter at 40 and watched myself drift. Not for the first time either. Over four decades I've gone through more restarts than I can count.
New programs.
New Mondays.
Same results.
But at 42...something finally clicked.
Not a new diet. Not a new program. Because it was never about what to do.
It was about building a system that made me actually do it.
Here's what happened when I stopped starting over...and actually executed.
I'm not an influencer. No ring light. No perfect abs.
I spent 20 years eating on the road, sitting in a car, and juggling too much.
I'm a NASM-certified coach now. Not because I had it figured out...
but because I finally figured it out.
And now it's my mission to help guys like you do the same. If you're where I was...this is exactly what you need.
WHAT you get
everything you need to
follow through for 14 days.
Here’s exactly what you get. Nothing extra, nothing missing:
Rebuilt App Access
Track everything in one place.
Steps, protein, workouts, and your Execution Score all in one place. Your dashboard is ready before day one.
Personalized Targets
Know exactly what to aim for.
Your step goal and protein target are set based on you — not generic numbers pulled from the internet.
Strength Plan
Start training with overthinking.
A simple, effective plan built for guys who haven't been consistent in a while. No ego required.
Daily Briefs
Wake up knowing what to do.
Short, daily briefs inside the app — plus text and email reminders. Think less motivational speech, more daily orders.
Live Call
Get unstuck before you quit.
A live group call with me on day 5 to answer questions, remove roadblocks, and keep momentum high.
Execution Report
See the truth, in your own data.
At the end of the 14 days, you'll get a full breakdown of your execution. No guessing. No rationalizing. Just proof.
Everything here is designed to help you do one thing: follow through.
no guessing
you've got questions.
i've got straight answers.
Is this for me if I haven't worked out in years?
Yes, this is exactly who it’s for.
This isn’t built for guys already in shape.
It’s for guys who’ve fallen off, feel stuck, and are ready to start again, for real this time.
You don’t need to be fit to start.
You just need to show up.
What does a typical day look like?
Simple. That’s the whole point.
You’ll focus on three things:
- Move (steps)
- Fuel (protein awareness)
- Train (short workouts a few days per week)
You’ll get a daily brief telling you exactly what to do.m No guessing or overthinking.
Do I need a gym or special equipment?
No.
You can do this at home or in a gym.
If you have dumbbells...great.
If you don’t...we’ll work around it.
This is built for real life, not perfect conditions.
How is this different from every other fitness challenge I've tried?
Because this isn’t about information. You already know what to do.
This is about execution.
Most programs give you more plans. This gives you a system that makes you actually follow through even when life gets busy.
What if I fall behind or miss a day?
Then you keep going.
No restarting. No “I’ll start again on Monday.”
This isn’t about being perfect. It’s about building consistency one day at a time.
What happens after the 14 days?
You don’t go backwards.
You’ll have:
- momentum
- structure
- proof that you can follow through
From there, you can continue into the next phase (Rebuilt42) or keep applying what you’ve built.
I've got a busy schedule. How much time does this actually take?
Less than you think.
- Steps → built into your day
- Workouts → 30–45 mins, a few times per week
- Daily check-ins → under 2 mins
This is designed for busy dads not people with unlimited time.
Is there a refund policy?
If you show up and follow the system; you’ll get value. That’s why most guys don’t even ask for a refund.
But if you show up for all 14 days and you don't feel like it was worth it, I'll give you a refund.
You've got your answers. Now it's on you.
You can keep starting over...or you can finally follow through.
ready to execute
stop restarting.
start rebuilding.
If you’re a dad over 40 who’s done starting over every Monday — this is for you.
Starts April 12th.
Limited spots. Real coaching. Real accountability. No algorithm.
$37
ONE-TIME PAYMENT
You can keep starting over...
or you can finally follow through.